If you've been spending hundreds of hours working through a business plan but still can't describe your venture in twenty-five words or less, well, Paul Kedrosky has some advice for you:

Part 1: What We Do
- For [insert customer company/department/type here]
- Who want to [insert what prospective customers want to fix/improve here]
- Our product is [insert how your technology helps the people in line 1 do line 2]

Part 2: Why We'll Win
- Unlike [insert competitors here, whether direct or indirect]
- Our product [insert customer- and competitor-relevant points of differentiation here]
- As supported by [insert technology that underlies this differentiation here]
- And protected by [insert protectable IP, unique relationships, etc.]

Just fill in the blanks and you'll be ahead of the game.