On paper it seems like a simple thing. Someone - in this case David Crow - puts up a wiki announcing that at a certain time and place up to six companies or startups can tell a group of their peers what they are working on. From there the project self-organizes. People who want to give a demo post their names along with a short description of what they will demonstrate. Audience members post their names and links to their companies and web sites too. Could the process be more straight forward?

In true social networking terms what might be a relatively complex organizational project is splintered down to its easily managed constituent parts. This is the power of the Web 2.0. Only 90 minutes long, the event is fast, hip, and informative. Where was the venture community?

Last night's presenters included:

Simon Woodside - Semacode's Reader SDK running on a camera phone scans a barcode containing a URL and then loads it on the phone's browser.

Randy Glenn - Disposable Digital Cameras demo on how some really cheap cameras can be turned into reusable cameras and some of the details / new challenges associated with them.

Idee Inc. - Visual Search - Photo asset rights and use management application.

QuestionVille.com - Taking Social Knowledge and question management to the next level.

Outmailer - A web 2.0 approach to Email Marketing Software

Tag-Engine - A new template system written in PHP 5