This series from Forbes.com is a must read for anyone in the VC and entrepreneurial sphere. Forbes is running a series called "Pop Quiz" that tests its readers start up survivability street smarts. Here is an example:

Concept: A Web-based service that delivers groceries, dry cleaning, videos and other items to your door. Market statistics show that shopping centers are located within 2.5 miles of their customers. By consolidating deliveries and offering a wide product selection, the company purports to solve the "last mile" challenge faced by big freight carriers like United Parcel Service (nyse: UPS - news - people ) and FedEx (nyse: FDX - news - people ).

Funding: $750,000 raised from friends and family, plus $100,000 of the entrepreneur's own stash, on which the company has operated for nearly 18 months. There are no profits to plow back into the operation.

Management Team: The entrepreneur is on his third startup. (One was a software company he sold while getting his MBA, the other peddled novelty souvenirs and is now run by his wife.) Beneath him are a handful of programmers to build a Web site that accepts, prioritizes and processes orders. Another team shops and delivers. The owner handles all PR. There is no board of directors. A board of advisers, made up of the owner's college friends, are also investors in the company.

Does the company survive? Go to Forbes.com and find out.