At the iSummit conference today someone mentioned how the Chevy Tahoe had an online competition inviting people to make their own Tahoe ads. The site is an example of user generated content.

This was not what they had in mind:

We paved the prairies...

We deforested the hills...

We strip-mined our mountains...

And sold ourselves for oil...

To bring you this beautiful machine...

So you can finally drive...

To see what's left of our wilderness...

And now that we're here...

We can't get out of the car.

America 2006:

The ultimate padded cell.

Tahoe

An American Revolution

Update
The Tahoe Ad hack is becoming a blood sport. People from all over the net are appropriating the contest to tell the world what they think about SUVs. This is consumer democracy in action and if we learn anything from the "Wisdom of Crowds" it's that companies ignore this kind of populist groundswell at their peril.