Here is a press release from the SD Card association that illustrates the impact recordable mobile T.V. is having on the Japanese market:

ORLANDO, FLA., March 27 /CNW/ - The SD Card Association announced todayat CTIA 2007 that the 5 million Japanese consumers who watch mobile TVprogramming on their phones -- and can record the programming with SDHigh-Capacity (SDHC) and SD memory cards -- will more than double in 2007 to12 million mobile TV viewers. Thirteen handset models feature SD recordingtechnologies today and three-quarters of all mobile phones in Japan areequipped with SD slots.

"The remarkable regional success of mobile TV in Japan provides a glimpseinto the global market opportunity for video content," said Paul Reinhardt,executive director of the SD Card Association. "SDHC memory cards provide therecording technologies and digital rights management protection to supportworldwide mobile TV success."

Both SDHC and SD memory cards enable consumers to securely store andwatch video when they want. SDHC and SD cards have built-in specifications forcopy protection rights management (CPRM) and SD-Binding specifications tiestored content to authorized devices from carriers. The SDA is working with the leading mobile TV technologies, includingMediaFLO, DVB-H and DMB, to increase the portability and interoperability ofcontent in and between devices such as mobile phones, car navigation systemsand portable DVD players.