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ICE 2007 Conference: CHUM U-Pitch
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The ICE Conference (formerly iSummit) is over for another year. Lack of electrical outlets and a usable wireless system capable of handling a geek-filled audience made live-blogging pretty well impossible. That said, this conference unlike, say, MESH, did not require live blogging. Why? Well, ICE 07's theme could be described as "How do big media companies monetize all this digital stuff anyway?" We are talking big, juggernaut companies like Bell, Telus, and Rogers who really don't need Gagglescape's help promoting themselves.

Not that we hadn't heard the messages all before. Let's face it, digital media is now mainstream and is a money-making commodity managed by accountants who, by their nature, are concerned with the bottom line of the industry. The corporate presentations were trade-show stuff. Not to say many in the audience expected more. They probably didn't. But if you came looking for the latest Web 2.0 and social-networking trends you were left unsatisfied.

Still, the organizers did a great job and the conference went on without a hitch. Lots of old friends reconnected and new friendships were made. At the end of it all I suppose that's the important message (along with there is money to be made in this industry and we - big companies - know how to do it).

One event that snuck in some younger thinking was the CHUM U-Pitch challenge. Hosted by the always knowledgeable Amber Mac and including as a panelist TorCamp's David Crow, the presentations had a bit of that "American Idol" flavour to them. Who would win? In the end my favourite from the Murmur guys came second.

Grand Prize Winner
Where'd You Get That? by ChickAdvisor Inc.

2nd Prize
Torontopia by Gabe Sawhney

3rd Prize
Reach For The Starz by Digital Goldfish

I'm off to OCAD's Mobile Nation Conference today. Stay (...read more...)
[email this story] Posted by Robert Ouellette on 03/23
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