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Organizing Your Digital Life: For Dummies Story by Nate B. Habermeyer of the Ciris Group The creation of the OrganizeMY Electronic Filing Cabinet For Dummies, the first major global software release from the For Dummies brand, is a case study of how a small company can play in the big leagues. Mike Schweizer, CEO of Org-Matters Solutions Inc. and the software's creator, designed the life-organizing software to grab, save, file, and track important documents and save them locally in encrypted form. The application provides the means to organize those documents in a file structure while also enabling users to track necessary actions, such as doctor appointments or bill payments. Schweizer’s new software impressed BMO so much that it is giving away a promo version of the software as a free download to all its Mosaik MasterCard customers. BMO saw that Schweizer's software could help them help their customers to simplify their lives. Schweizer's software won over management at John Wiley & Sons, who saw the connection with their For Dummies brand. Between the two, BMO and For Dummies assemble a user-base of millions through their world-recognized brands. As Michael Schweizer said: "…we’re thrilled to bring the Electronic Filing Cabinet to market under the umbrella of the For Dummies brand. When it comes to delivering simple, easy-to-understand "how-to" reference material, For Dummies has a unique leadership position. When people see For Dummies, they know it’ll be easy." The Web 2.0 crowd wonders when an online version will be launched . . . www.gagglescape.com