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Message: Convergence Pure Digital's easy to use, affordable video camera is turning out to be a surprising accelerant in the process of media conversion. The small camera is receiving rave reviews from, for example, the Wall Street Journal. But what if somebody invented a dead-simple, point-and-shoot video camera -- the video equivalent of a point-and-shoot digital still camera? What if it had only a few simple buttons; didn't require tapes; used standard AA batteries; and cost under $150? And what if it had the built-in ability to easily transfer your videos to a computer, and an easy way to convert them into a DVD?When combined with online video services like http://www.youtube.com, this camera makes video an almost ubiquitous tool. Hell, why watch TV when every kid - or parent for that matter - can make their own programming and share it with whomever they want. Silicon Valley companies are springing up with new services to support the trend. Canadians, of course, are behind the curve. We went to the market early last year with an application to serve this market. We got some nibbles but there was no serious interest. In fact, much to our surprise, no one understood the market! Now that every twenty year old and their brother is in the market we are beginning to see Canadian VCs opening their wallets. Is it too late? TIme will tell. www.gagglescape.com
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