Tara is a Canadian who has gone to California. She is a big part of the BarCamp movement. How many people read blogs? All of the audience.

Tara is talking about how blogging is changing the marketing landscape. People are pissed. Two thing shave changed. There are companies offering alternatives. Look at http://www.thresdless.com - SHOP-PARTICIPATE! and FireFox (The Web Browser).

There is a video called "Bowiechick." Go to YouTube.com. A teen girl is showing the personalities a piece of face-tracking software on her Logitec webcam allows her to adopt. It's a remarkable example of what I'll call the simulacra of identity the Internet allows. The crowd loves it.

Tara wants the audience to reflect on the nature of citizen media on marketing. We are all taking a moment to talk with the people around us. People have seen examples of the face-tracking personal video before. Some discussion about what happened to Kryptonite Locks when the Net found out about how easy it was to open them. That cost the company 40% of its sales.

Audience: Speaking out for "Expert" analysis rather than just people making funny faces.

Audience: It shows the power of product placement online. Some are wondering if the video - which became hugely popular - was a marketing setup.

Tara: Peer to Peer stuff is powerful.

Audience: I thought it was much more powerful than any traditional advertising. How does one define expertise?

Audience: If an expert stepped up and did the same video it would not work. It goes around MySpace because it is a kid.

Tara: The Pinko Principles are:

1) Inbound rather than outbound messages

2) Be a company community advocate

3) 100% authenticity (this is opposed to "viral" which is antithetical to the Pinko rules)

4) Serve niche markets (like providing a Mac uploader (...read more...)