Stuart MacDonald begins day 2 of MESH 2.0

This morning's keynote is from Richard Edelman, global CEO of Edelman PR.



Here are a few memorable quotes from Edelman:

"PR best used creates a runway of trust."

Every year Edelman does a "trust barometer."

Persuade companies to give up control of the message. "Too much control, not enough credibility..."

"Free media (read blogs here) is so much more powerful than traditional media."


I hate it when PR people are sincere and likable, it messes with my world view.

Chevy Tahoe... they benefited from not putting their fist down and by letting the discussion run its course. If you are in trouble... in the soup, let the soup cool off before you put your finger in it.

The example of Michael Scoble at Microsoft... mid level is best to start. Let the mid levels talk.

"The word spin has no place in our company." "It is the single thing that has the most potential to harm our company.'

"I don't want to be a spinmeister!"