New World Order: A Cross-Platform Super Panel
Moderated by James Lewis, Decima Publishing

What is th emeta-theme of this panel? Is it - Media companies will not be everything to all people or is it that those who control the pipes don't worry too much about disruptive change?

Maria Hale / Mike Lee: The panelists are talking about how they maintain their existing businesses in spite of the onslaught of new technologies and trends. CHUM and Rogers take an approach of controlling their markets.

Shel Israel: The disruptive tendencies of the Internet have reached the tipping point. Kids are coming into the marketplace who will disrupt everything. How will marketers reach kids who are immune to marketing. They have a toolset that represents a vast decentralization of decision-making. The bigger you are - as a company - the sooner you have to start turning.

Jim Griffin: Best practices - how is your experience? They care about the customer and get two-way feedback. Taking best practices.

Maria Hale: Chat-rooms and TV are two separate things. TV and the TV broadcast experience does not come across online.

Mike Lee: The market is stratified. Joost, the product, is a slightly more cost-effective way of delivering video to a customer. Joost content is not genius... S.I. I think it is genius... M.L. I think they have repackaged things that already exist.

M.H.: Juiced allow CHUM to package a bunch of shows in a new way.

S.I.: Rock and roll did not replace opera but it did change the world... this is a transformative era. Joost is taking the world where it has not gone before.

The panel has drifted into the world of advertising support of content and media. How do you pay for this content?

Massive sea-change coming because of personalized bots that capture content.

M.H.: Our audiences are not doing that yet. They won't be doing it for a long time.

If I were a Venture Capitalist I'd want to be in a sector that builds tool that allow mass-personalization of content.

S.I.: We are going through a tool building period that allows people to do stuff... where it is going we can only speculate. For years customers got away with pissing off their customers and now they can no longer get away with it.... What most people don't like about big companies is that they DON'T LISTEN!

M.L.: Innovation is very easy if you have no legacy systems.