ICE 2007: Content That Pays is a high-level conference dedicated to the business of content on interactive platforms.

ICE 2007 sessions will offer delegates an executive-level interactive exchange and big picture opportunities to explore IDEAS, MODELS and MARKETS.

Over a two-day period in downtown Toronto ICE 2007 will examine the business of content and how the transformation of the entertainment industries are quickly changing traditional relationships between the media and end users - turning “audiences” into “players” and at times into the “content” itself.