The companies presenting in this morning's group are Trustifi, Sprylogics, D2V Technologies, and Intelletto. We'll look at two of them: Trustifi and Sprylogics.

Peter Bennesty - CEO of Trustifi - client centric identity solution - Anti-Identity Theft specialists. Peter was a victim of identity theft in 2001 and that convinced him to enter the business.

They are a "Specialized Identity Provider." It gives people control over who gets access to critical identity information.

The market is huge. $1.2 Billion on 005 to $8.5 in 2010. Trustifi's market is 120 mil by 2010.

Because Internet relationships are inherently based on trust - I believe you are who you tell me you are - there is room for fraud. Trustifi's service gives, say, dating services, the ability to build trust relationships based on accurate info. Controlling user credentials is a key success factor.

Their revenue model is that each end-user pays $18-40 - per year for the services. If a dating service has one-million users and ten to fifteen percent choose to use the verification service then, well, you do the math.

Trustifi is looking for $2 million in "A" round funding.

SpyLogics - CEO Avi Shachar - Former Senior Intel Analyst, Ontario Securities Commission.

Their product lets the financial services industries do risk analysis on potential partners, etc., to prevent scams, securities fraud.

Board of Advisors includes Ben Soave, the former Commisioner of the RCMP's white-collar crime division.

Great list of current and future partners.

Their technology is predictive with a "unique social network analysis capability."

Presenters are serious players in the market integrity and risk mitigation marketplace. The founders are ex-Israeli intelligence officers. The market for their services is significant. World-wide more than 100 Billion dollars as regulatory groups try more and more to prevent investor fraud.

Both these companies are (...read more...)